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Managing Editor  | April 2017

Edible water bottle making waves as potential replacement for plastic packaging

Skipping Rock Labs, a London-based startup, has begun a crowdfunding campaign on CrowdCube for its innovative edible packaging technology and, as of the time of writing, has raised more than £830,000 and brought in more than 950 investors with those numbers making a big jump since the technology recently went viral.



This edible packaging technology could be a replacement for plastic bottles.
(Skipping Rock Labs/Vimeo)


The company’s first product is called Ooho! and is a replacement for plastic water bottles. According to the company website, the round, clear, flexible and edible packaging can be used to hold liquids like water, soft drinks, cosmetics, and more.


Ooho! is entirely composed of plant and seaweed extracts and is biodegradable in 4-6 weeks. It is edible and can be colored or flavored depending on the needs of the producer. According to Skipping Rock Labs, it requires five times less carbon dioxide and nine times less energy to create than traditional polyethylene terephthalate (PET).


According to the CrowdCube page, “For 2 years, we have been developing the material and innovative production technology, for which we have recently filed a patent application. We are supported by the Climate-KIC accelerator based at Imperial College London. We want to solve the plastic waste problem and reduce climate impact from packaging.”


The company has been selling Ooho! in pop-up stores for the past six months in London and has signed its first commercial license. There have also been events held in London, Boston, and San Francisco to help promote it.


As noted in The Telegraph, there is the potential for a plastic bottle charge in the U.K. to try and stifle the amount of plastic waste that is heading to landfills each year. Skipping Rock Labs is hoping that its product could be the answer to consumers being charges as much as 10-20 pence per plastic container that they buy (the charge would be a deposit that would be refunded when returned).


Watch the video to learn more about the technology:

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